Exert taken from 1981 Timex catalog.

Then and Now Timex means business

1950. Timex provides America with durable dependable watches with features consumers wanted at a price they could afford. An American tradition of quality and value in timekeeping began.

Throughout the years, this tradition of quality and value has expanded to include every major watch mechanism. Combined with a total advertising and support program, it is the reason why more people buy TIMEX than any other watch in the world.