Exert taken from 1980 catalog: DURABILITY,  DEPENDABILITY, VALUE  For 30 years, innovative  engineering, the development of new, improved materials, and the use of precision mass production know-how have been the reasons behind the ability of TIMEX to offer unsurpassed quality in a product which sells at mass market prices.

Today, the 1980 product line consists of every major watch category, and continues the TIMEX heritage of building durability, dependability and value into every product it sells — coupled with the most powerful advertising and point-of-sale programs in the industry, it’s the reason “more people buy TIMEX than any other watch in the world.”