In 1950 Timex was experimenting with naming their watches. This is something Kelton, another Timex brand was already doing in the previous century. Here you can see a Counsellor (Mercury), Classic (Petite) and Sportster (Marlin) being advertised in 1950.
Below is an ad from a UK publication that promotes childrens/character watces.
![1850 timex ad](https://i0.wp.com/www.vintagetimexwatches.com/wp-content/uploads/2023/07/1950-usa-annonce-magazine-timex-exth9g-718x1024.jpg?resize=718%2C1024&ssl=1)
![1950 Timex Ad](https://i0.wp.com/www.vintagetimexwatches.com/wp-content/uploads/2023/07/1950-uk-magazine-annonce-timex-expcg7-355x1024.jpg?resize=355%2C1024&ssl=1)