In 1950 Timex was experimenting with naming their watches. This is something Kelton, another Timex brand was already doing in the previous century. Here you can see a Counsellor (Mercury), Classic (Petite) and Sportster (Marlin) being advertised in 1950.

Below is an ad from a UK publication that promotes childrens/character watces.

1850 timex ad
1950 Timex Ad