When the Timex brand was first launched in 1954 it was a sub-brand of US Time. The brand Kelton was also active at the same time and both Timex and Kelton shared designs with only the brand on the dial being changed.

It’s intresting to note that even back then US Time gave watches names, a trend that carried through to Timex in the 1980s and beyond.

KeltonDavidson 1954 Ad
Kelton Dayton 1954 Ad