Timex ads from 1953 feature many celebrity endorsements. From basebal player Mickey Mantle to professional golfer Ben Hogan, you can see durability was one of the major unique selling points. There was little innovation with the watches being advertised in 1953 as most had the same dial and cases as those of previous years. We do however see the names Marlin, Mercury, Sportster, Monroe and Marquette used for the first time as Timex moved away from an alphabet based model naming convention.
